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    Top Features for Successful eCommerce Websites

    All websites are unique in their way, but an eCommerce website is not just a website, it’s a virtual store on the internet where shoppers come, visit, search, and purchase. Any eCommerce website aims to retain the visitors and influence their purchasing decision for a higher conversion rate. It doesn’t solely depend on the range and quality of your products; there are other factors, elements, and eCommerce website features that can influence the shopping behavior of your potential consumer when they visit your website.

    As an online seller, one cannot ignore some trends and features of eCommerce website to stay relevant in the competition. They don’t guarantee higher conversions but these elements do define how well a site is marketed and designed for a user-friendly experience. It is all about how well you are showcasing and marketing your catalog and USPs based on visitor’s interest and shopping experience.

    In this post, we will talk about the top 10 must-have features for successful eCommerce websites that you should implement on your platform to attract more shoppers.

    Must-Have Features in eCommerce Website

    1. Featured products/categories

    In a time when online stores offer multiple choices and options to select from, featured product sections are the must-have eCommerce website feature. You should integrate featured product sections like related products, most popular products, best-selling products, and new arrivals based on shoppers’ interest, search, and purchase history. You can integrate these sections on different pages on your website as per your requirements. As all these depends on how much you are spending for development or cost of ecommerce website. It encourages customers to spend more time on your website and shop more from different sections.

    You can use the phrases like “you might also like this”, “people who bought this item also searched for” “we have brought something new for your”, and many others to describe your features product sections. This is the best way to influence your shoppers to shop more from your catalog

    2. Product filtering, and sorting

    You can’t think of an eCommerce website without a search section, filters, and sorting options. With hundreds and thousands of products in different categories, online shoppers want to search and find the products easily that they are looking for. It acts like the auto-suggest feature that makes it easier for the shopper to find what they are looking for in a dynamic view.

    An easy-to-use product filter and sorting option based on different parameters are also essential for a successful eCommerce website. This feature let users sort products based on their preferences and style to find the most relevant match in the search results.

    3. Special offers

    Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

    4. Security Features

    Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

    5. Advanced payment options

    In the time of digital payments, you should include all the popular and advanced payment options on your check out page for safe and faster payments. Along with Visa and MasterCard payments, you can include options for UPI payments, PayPal, Apple Pay, or any other popular digital payment option in your country for user convenience. Many customers prefer less complicated payment methods with fewer steps to complete the process.

    6. Shipping information and order tracking

    You should clearly mention shipping options, charges, and delivery details on the product description page. It helps customers to calculate the total cost or their order and product delivery time early in the checkout process. With all the information in the early stage of shopping, you can make customers checkout faster with favorable options.

    You should also include order tracking feature in your eCommerce website to let users check their order status in real-time. Many online shoppers prefer to shop from a store that offers real-time tracking of their order so that they can track when it is going to deliver and what is the current status.

    At Conclusion

    So these are the most important and must-have eCommerce website features that you can implement depending on the type of your online store. They are categorized as best practices to integrate into any online store site for a user-friendly experience and secure shopping. You can modify these features with a touch of innovation during the eCommerce website development process or integrate them in the future as per your needs. A professional and experienced team of web designers and developers can help you create a fantastic online shopping experience with the most advanced elements and features of eCommerce websites so that you can serve your customers well while running a profitable business.

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