What is Google Passage Ranking: Key Points You Should Know

Google likes to make changes to its ranking algorithm for a better search experience. And, Google Passage Ranking or Passage Indexing is one of the recent announcements that search engine giant has made as an additional ranking factor. There is a lot of discussion and misconception around this ranking factor because of the phrase ‘passage indexing’.

So, what is passage indexing? What does it actually mean? How big or small is the update? Is it a significant algorithm update to affect your website traffic or ranking? Let’s discuss it in detail.

The word ‘indexing’ is creating all the speculation and confusion. The Google Passage Ranking is referred to as Passage Indexing, but it has nothing to do with indexing. It just talks about individual passages of a web page and their ranking.

So, take a deep breath and relax; it is only a small ranking change in Google. There is no reason to stress about it; it is only a ranking change, not an indexing change. However, we will not say that this update doesn’t matter at all, and you shouldn’t know about it. It will have a similar ripple effect as BERT in September 2019 to impact search results based on search queries.

What is Google Passage Ranking or Passage Indexing?

With the passage indexing update, Google will start to understand the relevancy of specific passages on web pages to find the most appropriate answer for users’ queries. It is an automated feature that Google has added to its search algorithm that ranks sections within your content into search engine results for a better user experience.

Google will now pull out specific passages from web pages to answer user’s queries even if the content as a whole, talks about a slightly different topic from the search query. It will now encourage webmasters to create more informative content.

To understand it much better, take a look at the official word from Google about Passage Indexing:

“So, for example, let’s say you search for something pretty niche like ‘how can I determine if my house windows are UV glass.’ This is a pretty tricky query, and we get lots of webpages that talk about UV glass and how you need a special film, but none of this really helps the layperson take action. Our new algorithm can zoom right into this one passage on a DIY forum that answers the question. Apparently, you can use the reflection of a flame to tell and ignores the rest of the posts on the page that aren’t quite as helpful.”

What does it actually mean?

Passage ranking is more sorts of a ranking change, not an indexing change in terms of deciding whether or not a section of the page can be helpful for the user’s query. In simple words, Google can now rank a specific passage independently within your content to answer a question.

It is like another ranking factor for a better understanding of the context of passages on a page to help users with the most relevant search results. It doesn’t affect your indexing in search engine result pages for keywords you have optimized for; instead, it can rank your page for additional queries if Google finds that a section of your content can be useful for users.

For example, if you are writing about your eCommerce success story and the article has a small passage about how to establish an eCommerce business within the context, Google can pick it up for users and display it on the search for a related query on eCommerce business establishment.

Google says that passage indexing is now capable of finding “that needle in a haystack.” Google Passage ranking will help the search engine giant better understand content deeply including all sub-topics, headings, and sections, even when you have not optimized your content for those specific search queries.

Categorized as Blogs

Top Features for Successful eCommerce Websites

All websites are unique in their way, but an eCommerce website is not just a website, it’s a virtual store on the internet where shoppers come, visit, search, and purchase. Any eCommerce website aims to retain the visitors and influence their purchasing decision for a higher conversion rate. It doesn’t solely depend on the range and quality of your products; there are other factors, elements, and eCommerce website features that can influence the shopping behavior of your potential consumer when they visit your website.

As an online seller, one cannot ignore some trends and features of eCommerce website to stay relevant in the competition. They don’t guarantee higher conversions but these elements do define how well a site is marketed and designed for a user-friendly experience. It is all about how well you are showcasing and marketing your catalog and USPs based on visitor’s interest and shopping experience.

In this post, we will talk about the top 10 must-have features for successful eCommerce websites that you should implement on your platform to attract more shoppers.

Must-Have Features in eCommerce Website

1. Featured products/categories

In a time when online stores offer multiple choices and options to select from, featured product sections are the must-have eCommerce website feature. You should integrate featured product sections like related products, most popular products, best-selling products, and new arrivals based on shoppers’ interest, search, and purchase history. You can integrate these sections on different pages on your website as per your requirements. As all these depends on how much you are spending for development or cost of ecommerce website. It encourages customers to spend more time on your website and shop more from different sections.

You can use the phrases like “you might also like this”, “people who bought this item also searched for” “we have brought something new for your”, and many others to describe your features product sections. This is the best way to influence your shoppers to shop more from your catalog

2. Product filtering, and sorting

You can’t think of an eCommerce website without a search section, filters, and sorting options. With hundreds and thousands of products in different categories, online shoppers want to search and find the products easily that they are looking for. It acts like the auto-suggest feature that makes it easier for the shopper to find what they are looking for in a dynamic view.

An easy-to-use product filter and sorting option based on different parameters are also essential for a successful eCommerce website. This feature let users sort products based on their preferences and style to find the most relevant match in the search results.

3. Special offers

Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

4. Security Features

Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

5. Advanced payment options

In the time of digital payments, you should include all the popular and advanced payment options on your check out page for safe and faster payments. Along with Visa and MasterCard payments, you can include options for UPI payments, PayPal, Apple Pay, or any other popular digital payment option in your country for user convenience. Many customers prefer less complicated payment methods with fewer steps to complete the process.

6. Shipping information and order tracking

You should clearly mention shipping options, charges, and delivery details on the product description page. It helps customers to calculate the total cost or their order and product delivery time early in the checkout process. With all the information in the early stage of shopping, you can make customers checkout faster with favorable options.

You should also include order tracking feature in your eCommerce website to let users check their order status in real-time. Many online shoppers prefer to shop from a store that offers real-time tracking of their order so that they can track when it is going to deliver and what is the current status.

At Conclusion

So these are the most important and must-have eCommerce website features that you can implement depending on the type of your online store. They are categorized as best practices to integrate into any online store site for a user-friendly experience and secure shopping. You can modify these features with a touch of innovation during the eCommerce website development process or integrate them in the future as per your needs. A professional and experienced team of web designers and developers can help you create a fantastic online shopping experience with the most advanced elements and features of eCommerce websites so that you can serve your customers well while running a profitable business.

Categorized as Blogs

SEO for Ecommerce Website: The Definitive Guide [2021]

The Covid-19 crisis has now made more people savvy at online shopping. As such, in 2021, a larger section of consumers will be scouring e-commerce sites to fulfill their day-to-day needs. So, now is the best time for businesses to enter the digital world and build an SEO-friendly e-commerce website.

In this guide, we will cover the following topics:

  • How is an e-commerce website different from a regular website?
  • What makes a successful e-commerce website?
  • Why is SEO important for an e-commerce website?
  • How to do SEO for an e-commerce website?

Let’s find out.

How Is an E-Commerce Website Different from a Regular Website?

A regular website is simply created to develop your online presence and promote your products and services.

On the other hand, an e-commerce website tends to serve as a platform where your customers can buy your products and services directly practically from anywhere, anytime.

The offerings of an e-commerce website can include digital products such as software, music, images, and infographics; physical products such as clothes, jewelry, footwear, electronic gadgets, appliances, books, and furniture; and services, such as mobile wallets, insurance, tickets, and so on.

What Makes a Successful E-Commerce Website?

The design, look and feel, and various other factors of your site greatly impact whether consumers will want to use it or not.

Here are some of the key attributes that your e-commerce website must have to be successful.

Why is SEO Important for an E-Commerce Website?

Google has deeply embedded in the life of consumers these days. Whatever they need, they just Google it. Since highly-optimized websites with a good online reputation get a spot among top results most of the time, SEO has become critical to e-commerce businesses.

Ignoring SEO means you are taking the risk of not being visible in front of your target audience. When only a few customers know about you, you make less revenue, and your growth slows down while your competitors enjoy boosted sales and profits.

In short, your SEO strategy for e-commerce website matters a lot if you want your e-commerce business to grow and thrive.

Categorized as Blogs

How much will it cost to make a static website in India? A Complete Overview

Everyone who wishes to build a business website must know about all available website building options, business needs, andwebsite development costs. You can carefully choose website components and features that you want to integrate into your business website to optimize the development cost. Once you know what you want in your business website, it becomes easy to determine the cost for making a website in India.

Well, the website development cost depends on the scale and size of your business and what kind of website you are looking to build. Basically, you have to choose between a dynamic website and a static website to bring your business online.

A dynamic website comes with more functionality and features, but the development cost will be higher because it requires more web programming, database design, and expensive hosting servers. When you own a small business, it is always a good idea to prefer a static website design at a much lower cost for your business.

Why should you build a static business website?

When you run a small scale business with specific services and audience, building a static website is the best option. It is quick and easy to develop as you will need to design a few static web pages to display your services and business information. The development cost of a static website in India is much lower than building a dynamic website.

Static websites are the most basic type of website that contains web pages with fixed content coded in simple HTML. You don’t need any web programming or database design to create a static site for our business. You can create HTML pages easily to store on hosting servers to display the same content in a web browser for every visitor.

Key advantages of building a static website

  • Quicker and cheaper options for website development
  • Easy to develop a responsive design with faster load time
  • Easier website optimization for search engine indexing
  • Less vulnerable to online attacks without a database
  • Less expensive to host and maintain

Static Website Development Cost in India

Now, we know that developing a static website is the best option to bring your small business online at a much lower cost. But the question here is – what is the static website design price in India? To know the answer to this question, we have to know about the factors that affect the static website development and maintenance cost.

Factors Affecting the Static Website price in India

  • Number of Web Pages
  • Content on Web Pages
  • Responsive Design
  • Domain Cost
  • Hosting Server Cost
  • Search Engine Optimization (SEO)
  • Social Media Integration

These are the most common factors and components that decide how much a web development company will charge for a static website. The total price includes design, development, as well as maintenance cost for running your website. Let’s talk about these factors in detail.

Categorized as Blogs