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Social Media Optimization

Today social media is exactly everywhere and everyone can benefit from this forthcoming trend. Whether you’re socializing on Facebook, updating Twitter, or just adding a bookmark to any social bookmarking site, social media has turn into an essential part of our daily lives. Social media mainly comprises of internet-based applications that is build on ideological and technological foundations of Web 3.0. The USP of social media is collaborative interaction which can help all the consumers as well as the suppliers, may it be of any kind.

Social Media can be used as a great communication tool & an advertising platform to convey key results. Given the buzz of Social Media today, since this mode attracts a wider reach, it encompasses all methods of business communications & hence has become a rising necessity.

While SEO helps in increasing the visibility of a webpage or website, Social Media Optimization (SMO) is an alternative way for generating genuine traffic on the webpage or website. It is done through social Medias such as Twitter, Google+, Facebook, Delicious and many such other popular online community websites and communities. In the time of Twitter and Facebook, the need of the hour is for businesses to gain more and more recognition by making their presence felt on the social media platform. Social Media Optimization (SMO) has proved to be more effective in attracting traffic to the website as compared to Social Engine Optimization (SEO). However SMO cannot replace SEO completely as the latter has its own advantages of driving genuine traffic from search engines.

Why SMO from WNI Technologies

A team of experienced and proficient employees are available at WNI Technologies who are dedicated towards their work. The motto of WNI Technologies is to focus on customer growth as their growth will lead to company’s growth. An extensive cliental database, having solid presence in social media, is available with WNI Technologies. This has resulted in compilation of strong database over a period of time. SEO targets see an increase with the help of SMO is a proven fact. High ranking in search engines is a possibility with SMO as they perfectly tune social media profiles. The importance of social media optimization is on the increase for search engine optimization. Recommendations of the users of social networking sites such as Google+, Twitter, Delicious, Facebook etc are being increasingly utilized by the search engines for ranking pages in the search engine result pages.

Benefits of Social Media Optimization

  • More Business Exposure
  • Increased Sales
  • Increases visibility in Search Engine Rankings
  • Reduces Marketing Expenses
  • Increased the Traffic of your website
  • Real Time Customer Satisfaction

Social media is becoming an essential part of the marketing mix for many businesses and one of the best ways to reach customers and clients.

Contact WNI Technologies today for your Social Media Optimization (SMO) needs.

PPC Marketing

We at WNI Technologies offer highly efficient PPC services to enable our clients to achieve their business targets without disturbing their budgets. We have a paid search marketing team consisting of skilled and experienced professionals. We offer our PPC services to the clients from different types of industries and business. We serve small and medium size companies. We provide our clients easy access to the PPC platform that we have created. Once the clients become confident of carrying out their pay per click campaign efficiently, we allow them to manage his PPC campaign independently. Similarly, after hiring our PPC services for some time if the clients want to do it with them we transfer the entire PPC system back to them.

The building as well as management of PPC is quite time consuming. Proper PPC management is very much essential to ensure good return on investment. The PPC services team at WNI Technologies carries out continued research, testing and the campaign management. We offer our expertise in PPC management to our clients for quite reasonable prices. Our PPC management services are successful in creating traffic very quickly. By way of hiring our professional PPC services our clients fulfill their needs for lead generation also. We regularly monitor the functioning of the PPC facility especially in public places and during various gatherings.

WNI Technologies assures its clients that our PPC campaigns are well organized as well as efficiently managed. Based on the budget of our clients we assist them in choosing the keywords with the best conversion rates. We see to it that the potential users click on our PPC service since we take every care to keep the ads stand out. During the PPC campaigns, our dedicated team members attend to each and every detail. They closely watch the campaign in order to assess its progress and also to detect and rectify shortcomings.

In order to make the PPC campaign successful the PPC experts at WNI Technologies adopt proven methods for keyword testing and the latest techniques to ensure successful bidding. In order to ensure that our clients are properly positioned we daily evaluate the PPC results and assess the ROI of our clients. Research and keyword selection are very significant in a PPC campaign. Before incurring any expenses to our client our PPC experts carry out the researches as well as keyword selection with extreme care. In order to know about the regular conversion rates our PPC professionals conduct regular tracking. This will also help them to test the effectiveness of their campaign.

Immediately after finalizing the strategy with our client and deciding the keywords finally our experts launch the campaign. The advertising links to the website of our client will be shown on the result page of the search engine. The advertising link will be displayed on an ad network also. Our professionals undertake the tasks of updating the account status integrate the account with other channels also and check the results.

Search Engine Optimization

Every day, thousands of websites are launched, but due to poor online visibility, many of them fail to survive. If you wish to be successful, you need to ensure that there is good optimization of your website. However, this is not enough for sustaining in this world which is fiercely competitive. Your website should get some high rankings with competitive keywords. Here, at WNI Technologies, we have a team of professional SEO experts that is good at increasing the visibility of a website. We follow standard SEO practices. With the services of our company, a consistent growth will be witnessed in the visibility of your website online. Approximately 12 billion searches are made each month and thus, your business gets enough room for thriving and expanding. At WNI Technologies, we are aware that you desire to have the best ranking on top search engines and we surely put in all our efforts in that direction. Our SEO experts have complete awareness of the current trends in the field of Search Engine marketing and search engine optimization.

Why choose our SEO Services to take your business to next level

As you know, business is either big or small SEO helps in boosting traffic, brings customers and in generating ROI

  • Our Services are Affordable and offers you best possible quality SEO Services. With our affordable SEO Services steady growth is seen in visibility and ranking.
  • Our SEO experts help in dominating the niche market and optimize your website as per the standard and latest SEO guidelines that are set by major search engines.
  • We use Ethical SEO strategies and techniques that are approved by Google to rank higher on Google’s Search Engine Result Pages.
  • Each website is treated differently and unique SEO strategy is employed for each of them.
  • We strive hard so that our clients get the best possible SEO solutions.
  • WNI Technologies believes that their success depends on clients’ success. The requirements of each client are treated with individual attention before the website is analyzed. Due to our result driven approach, we can achieve success in his competitive world.

Thanks for stopping by and checking out the WNI Technologies, we will be more than happy to assist you in any way we can. Get our SEO Services for your website to rank on top of your competitors to generate more revenues and earn online profits.

Logo Design Services

With a bad logo, the progress of business is halted. On the other hand, if the logo is good, the business gets noticed in the market and becomes capable of battling increased competition. The symbolism of the logo and the quality of the services and products of the business go hand in hand. At Cyber Hut Technologies, our team works hard for designing a logo, which symbolizes the principles and ethics of the business as well as its processes.

Why WNI Technologies for your logo?

We are expert in crafting logos that are the visual representation of the business.
We are known for having experienced designers and a successful track record

Logos are created not just for the sake of looks, but for enhancing the brand identity.

Our main aim is to design memorable logos

What we design?

We have a talented team of graphic designers and design professionals and have years of knowledge and expertise. Our corporate clients all across the globe have given us good testimonials and have expressed complete satisfaction over our services. Our main aim is timely delivery and 100 percent client satisfaction. Our logo design services include company logo design, custom log design, business logo design, corporate logo design and more.

What does our logo designing methodology include?

  • Competitor and business analysis
  • Different versions
  • Unlimited concepts as well as revisions
  • Professional design

Our deliverables may include:

  • A black on white version
  • A white on black version
  • A gray scale version
  • A color version

Mobile Responsive Design

Responsive web Design (RWD) is a way to deal with web design directed for making people to give an ideal view and interaction experience—simple reading pages and navigating with at least resizing, panning, and looking—over an extensive variety of gadgets.

WHAT IS MOBILE RESPONSIVE DESIGN?
At the point when a site is responsive, the format and/or its content react or adjust in light of the measure of screen they are introduced on. A responsive site consequently changes to fit the gadget you’re viewing it on.

Ordinarily there have been four general screen sizes that responsive outline has been gone for: the widescreen desktop screen, the littler desktop (or portable PC), the tablet and the cellular telephone. As the screen gets littler, the contents moves and changes to the best show for every screen.

Why Mobile Responsive Design is required?

It Is required because to make sure that the guests to your site have the best experience conceivable, without compelling them to adjust themselves and struggle to go through your site.

In these mobile phone influenced era, majority of the people browse through their phones as it easy and they need not go to any particular location to access internet. It’s all right in their hands.

On the off chance that a client is searching from a cellular telephone, they for the most part don’t have a considerable measure of screen space to work with. Telephones today will commonly zoom out consequently, so that the whole site can be seen onscreen. This can be great, as it gives the user access to the whole site.

You can contact us to get a mobile responsive website or convert your existing website into mobile friendly website.

Web Development Services

What Services We Offer

Do you want to improve the online visibility of your brand and to your website?

Today, web Design and Development is catching up really fast because website is one amongst the foremost important source through which you can develop your business.

WNI Technologies offers outstanding web design and development services for businesses as well as individuals too are cost effective. We work closely with businesses and organizations to understand and meet the needs of client around the world.

Our comprehensive team of experts with proven experience in the field of web design and development are capable enough of providing best possible high quality and cost effective solutions which includes E- commerce websites, complete makeover of websites, etc and maintenance solutions.

Our web design and development services focuses on four major aspects: SEO-friendly website design, responsive web designs, rich graphic designing and creative web UI design. This way the site becomes search engine friendly and provides you higher rankings on search results, in addition to website become scalable, flexible and functional to allow quick access to potential customers.

We utilize a flexible and dynamic approach in delivering a broad range of innovative and cost-effective business solutions in web design and development. We work closely with client needs to bring results within specified time frame. We are sharp at delivering superior and cost effective solutions precisely in line with client requirements.

Advantage with Us

If you are looking for a reliable and competent team of web design and development in India, then you have surely come to the right place. You can make benefit from several advantages while teaming up with us for your web design and development needs.

  • More than 8 years of experienced team
  • Thorough technical expertise in Design and Development
  • Proven Project Management skills and fast turnaround time
  • Lower development costs along with reliable and quality services
  • 100% guaranteed contentment
  • Helpful communication with 24/7 technical support

If you want your website designing from scratch and looking for an effective website design is one which has an elegant, creative look and feel that represents company’s vision, needs, services and products to its targeted audience moreover as put an impact on untargeted client. We would love to work with you.

Web Design Services

In today, Internet has become an essential part of ones life. The whole world is moving towards the techno savvy trend and adapted the advance way of learning, shopping or anything by browsing the internet to get whatever they want. Now a days, internet is considered as a most important and cost effective platform for advertising.

No matters if you own a large business or a small, it has become essential today for every business to have a website. Website helps you to reach to your potential customers and generate more sales. Just having a website is not enough. When you assume of a website design, all that comes in mind is a design that attracts the customers, user friendly designs, right information that increases the level of interactivity and quickly accessible website.

WNI Technologies an emerging firm offer you best and latest website design solutions and website development, E-commerce web development, simple and custom website development and payment gateway integration services that are tailored to meet all your needs.

At WNI Technologies where creativity meets technology meet that turns out in quality web designs that not only catch the attention, convert potential visitors to long term customers, but also generate higher sale for your site.

ensure you quality web design and relevant content for the success of your business. Our services are affordable, and we can easily come within your budget.

Our Team

We have an innovative team of web designers and Web development experts who creates innovative and unique web designs as per the client’s requirements. Our expert team first identifies the key aspects like its usability, functionality and visualizes how it will look like when designing any website.

We assure you that your messages are delivered to the customers by our web designs and we would also target potential customers to achieve marketing goals. We aim is to satisfy our clients by providing high quality services and to connect them for a long term association.

At WNI Technologies we not only offer web design services but also wide range of web development services as well as internet marketing services. So if you are eager to give your business a height get a creative and innovative website designed by us or if you are willing to give your site a complete makeover so as to draw the intended benefits like generating more business online and more Return on Investment (ROI) we are just an E-mail /Phone away.

What is Google Passage Ranking: Key Points You Should Know

Google likes to make changes to its ranking algorithm for a better search experience. And, Google Passage Ranking or Passage Indexing is one of the recent announcements that search engine giant has made as an additional ranking factor. There is a lot of discussion and misconception around this ranking factor because of the phrase ‘passage indexing’.

So, what is passage indexing? What does it actually mean? How big or small is the update? Is it a significant algorithm update to affect your website traffic or ranking? Let’s discuss it in detail.

The word ‘indexing’ is creating all the speculation and confusion. The Google Passage Ranking is referred to as Passage Indexing, but it has nothing to do with indexing. It just talks about individual passages of a web page and their ranking.

So, take a deep breath and relax; it is only a small ranking change in Google. There is no reason to stress about it; it is only a ranking change, not an indexing change. However, we will not say that this update doesn’t matter at all, and you shouldn’t know about it. It will have a similar ripple effect as BERT in September 2019 to impact search results based on search queries.

What is Google Passage Ranking or Passage Indexing?

With the passage indexing update, Google will start to understand the relevancy of specific passages on web pages to find the most appropriate answer for users’ queries. It is an automated feature that Google has added to its search algorithm that ranks sections within your content into search engine results for a better user experience.

Google will now pull out specific passages from web pages to answer user’s queries even if the content as a whole, talks about a slightly different topic from the search query. It will now encourage webmasters to create more informative content.

To understand it much better, take a look at the official word from Google about Passage Indexing:

“So, for example, let’s say you search for something pretty niche like ‘how can I determine if my house windows are UV glass.’ This is a pretty tricky query, and we get lots of webpages that talk about UV glass and how you need a special film, but none of this really helps the layperson take action. Our new algorithm can zoom right into this one passage on a DIY forum that answers the question. Apparently, you can use the reflection of a flame to tell and ignores the rest of the posts on the page that aren’t quite as helpful.”

What does it actually mean?

Passage ranking is more sorts of a ranking change, not an indexing change in terms of deciding whether or not a section of the page can be helpful for the user’s query. In simple words, Google can now rank a specific passage independently within your content to answer a question.

It is like another ranking factor for a better understanding of the context of passages on a page to help users with the most relevant search results. It doesn’t affect your indexing in search engine result pages for keywords you have optimized for; instead, it can rank your page for additional queries if Google finds that a section of your content can be useful for users.

For example, if you are writing about your eCommerce success story and the article has a small passage about how to establish an eCommerce business within the context, Google can pick it up for users and display it on the search for a related query on eCommerce business establishment.

Google says that passage indexing is now capable of finding “that needle in a haystack.” Google Passage ranking will help the search engine giant better understand content deeply including all sub-topics, headings, and sections, even when you have not optimized your content for those specific search queries.

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Top Features for Successful eCommerce Websites

All websites are unique in their way, but an eCommerce website is not just a website, it’s a virtual store on the internet where shoppers come, visit, search, and purchase. Any eCommerce website aims to retain the visitors and influence their purchasing decision for a higher conversion rate. It doesn’t solely depend on the range and quality of your products; there are other factors, elements, and eCommerce website features that can influence the shopping behavior of your potential consumer when they visit your website.

As an online seller, one cannot ignore some trends and features of eCommerce website to stay relevant in the competition. They don’t guarantee higher conversions but these elements do define how well a site is marketed and designed for a user-friendly experience. It is all about how well you are showcasing and marketing your catalog and USPs based on visitor’s interest and shopping experience.

In this post, we will talk about the top 10 must-have features for successful eCommerce websites that you should implement on your platform to attract more shoppers.

Must-Have Features in eCommerce Website

1. Featured products/categories

In a time when online stores offer multiple choices and options to select from, featured product sections are the must-have eCommerce website feature. You should integrate featured product sections like related products, most popular products, best-selling products, and new arrivals based on shoppers’ interest, search, and purchase history. You can integrate these sections on different pages on your website as per your requirements. As all these depends on how much you are spending for development or cost of ecommerce website. It encourages customers to spend more time on your website and shop more from different sections.

You can use the phrases like “you might also like this”, “people who bought this item also searched for” “we have brought something new for your”, and many others to describe your features product sections. This is the best way to influence your shoppers to shop more from your catalog

2. Product filtering, and sorting

You can’t think of an eCommerce website without a search section, filters, and sorting options. With hundreds and thousands of products in different categories, online shoppers want to search and find the products easily that they are looking for. It acts like the auto-suggest feature that makes it easier for the shopper to find what they are looking for in a dynamic view.

An easy-to-use product filter and sorting option based on different parameters are also essential for a successful eCommerce website. This feature let users sort products based on their preferences and style to find the most relevant match in the search results.

3. Special offers

Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

4. Security Features

Besides telling your customers about special offers via standard marketing practices such as email, newsletters, social media, and promotional messages, you should also use the header section of your website to promote special offers running on your online store. This is the best way to flash ongoing deals and discount offers to the visitors coming on your website. It motivates shoppers to spend more time on your website to buy more and make the most out of the ongoing offers. You can also create a dedicated deal page on your website to let visitors check all the ongoing deals and discounts on a single page.

5. Advanced payment options

In the time of digital payments, you should include all the popular and advanced payment options on your check out page for safe and faster payments. Along with Visa and MasterCard payments, you can include options for UPI payments, PayPal, Apple Pay, or any other popular digital payment option in your country for user convenience. Many customers prefer less complicated payment methods with fewer steps to complete the process.

6. Shipping information and order tracking

You should clearly mention shipping options, charges, and delivery details on the product description page. It helps customers to calculate the total cost or their order and product delivery time early in the checkout process. With all the information in the early stage of shopping, you can make customers checkout faster with favorable options.

You should also include order tracking feature in your eCommerce website to let users check their order status in real-time. Many online shoppers prefer to shop from a store that offers real-time tracking of their order so that they can track when it is going to deliver and what is the current status.

At Conclusion

So these are the most important and must-have eCommerce website features that you can implement depending on the type of your online store. They are categorized as best practices to integrate into any online store site for a user-friendly experience and secure shopping. You can modify these features with a touch of innovation during the eCommerce website development process or integrate them in the future as per your needs. A professional and experienced team of web designers and developers can help you create a fantastic online shopping experience with the most advanced elements and features of eCommerce websites so that you can serve your customers well while running a profitable business.

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SEO for Ecommerce Website: The Definitive Guide [2021]

The Covid-19 crisis has now made more people savvy at online shopping. As such, in 2021, a larger section of consumers will be scouring e-commerce sites to fulfill their day-to-day needs. So, now is the best time for businesses to enter the digital world and build an SEO-friendly e-commerce website.

In this guide, we will cover the following topics:

  • How is an e-commerce website different from a regular website?
  • What makes a successful e-commerce website?
  • Why is SEO important for an e-commerce website?
  • How to do SEO for an e-commerce website?

Let’s find out.

How Is an E-Commerce Website Different from a Regular Website?

A regular website is simply created to develop your online presence and promote your products and services.

On the other hand, an e-commerce website tends to serve as a platform where your customers can buy your products and services directly practically from anywhere, anytime.

The offerings of an e-commerce website can include digital products such as software, music, images, and infographics; physical products such as clothes, jewelry, footwear, electronic gadgets, appliances, books, and furniture; and services, such as mobile wallets, insurance, tickets, and so on.

What Makes a Successful E-Commerce Website?

The design, look and feel, and various other factors of your site greatly impact whether consumers will want to use it or not.

Here are some of the key attributes that your e-commerce website must have to be successful.

Why is SEO Important for an E-Commerce Website?

Google has deeply embedded in the life of consumers these days. Whatever they need, they just Google it. Since highly-optimized websites with a good online reputation get a spot among top results most of the time, SEO has become critical to e-commerce businesses.

Ignoring SEO means you are taking the risk of not being visible in front of your target audience. When only a few customers know about you, you make less revenue, and your growth slows down while your competitors enjoy boosted sales and profits.

In short, your SEO strategy for e-commerce website matters a lot if you want your e-commerce business to grow and thrive.

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